1Where should people land?
2Where’s the traffic from?
Where the traffic comes from.
The marketing channel.
The promotion or campaign name.
Useful for cost-data imports.
Tells apart ads or links.
Paid search keyword.
Recent links
Saved only in this browser.
How it works
Consistent tags mean clean reports. Here’s the whole workflow.
- 1Paste the page URL
Existing query parameters and #anchors are kept; old UTM tags are replaced cleanly.
- 2Pick a preset or type
Source, medium and campaign are required. Auto-format keeps names lowercase so your reports don’t split.
- 3Copy, test or make a QR
Copy the link, open it to test, or send it straight to the QR generator for print campaigns.
Your links stay yours
Links are built in your browser. Recent links are saved only on this device, and you can clear them any time.
- No uploads
- No account
- No watermark
- Works offline
Questions, answered
What are UTM parameters?
Small tags added to a URL that tell Google Analytics where a visitor came from — for example, which ad, email or post they clicked.
Why lowercase everything?
GA4 treats “Facebook” and “facebook” as different sources. Consistent lowercase names keep your reports clean.
Which medium should I use for social ads?
Use paid_social for paid campaigns and social for organic posts, so GA4 puts the traffic in the right default channel.
Should I add UTMs to links on my own site?
No. UTMs on internal links start a new session and overwrite the visitor’s original traffic source.
More free tools
Handy utilities for documents, images and marketing — all private, all in your browser.