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Topic roadmap

SEO, mapped.

The essential SEO guides on this site, arranged into a four-stage roadmap. Start with your problem, or work through the stages in order.

Find my problem See the full roadmap
Guides
20
Stages
4
Reading
2.5 h
Your progress0 of 20 read

Tick guides as you read them. Progress is saved in this browser only.

Start with your problem

What is holding you back?

Choose the situation closest to yours to see the three guides to read, in order.

The full roadmap

Four stages, in order.

New to SEO? Start at stage 1. Already running it? Jump to the stage that matches where you are.

2

Build

Make the site fast, crawlable and structured so Google can understand it.

5 guides · 37 min
  1. Technical SEO checklistCrawling, indexing and site health basics.6 min
  2. Core Web Vitals, in plain languageSpeed fixes, with a checker for your scores.7 min
  3. Build topic hubsStructure the site so Google understands it.8 min
  4. Internal linking strategyPass authority to the pages that sell.6 min
  5. Arabic and English SEOTwo intent systems, not one translation.10 min
3

Grow

Earn rankings with helpful content, trust signals and local presence.

6 guides · 48 min
  1. SEO content brief frameworkBrief writers so pages rank and convert.6 min
  2. People-first helpful contentWhat Google rewards, in practice.8 min
  3. E-E-A-T, practicallyBuild the trust signals search relies on.7 min
  4. Local SEO checklist for MuscatGet found by nearby customers.6 min
  5. Google Business Profile optimisationRank higher on Maps.12 min
  6. An ethical Google reviews systemTurn service into reviews, and reviews into revenue.9 min
4

Stay visible

Adapt to AI search and recover quickly when rankings move.

5 guides · 41 min
  1. Visibility in ChatGPT, Gemini and AI OverviewsBe the source AI answers cite.10 min
  2. AI Overviews: what to changeAdapt your SEO to AI-led results.8 min
  3. Zero-click SEOWin visibility even without the click.7 min
  4. Using AI for SEO contentWhat is allowed, and what gets buried.9 min
  5. Core update recovery playbookWhat to fix first after a drop.7 min

Try it on your numbers

Tools and calculators.

Core Web Vitals checkerRate your speed scores and see the first fix.Open →Speed testTest any page’s performance.Open →SEO audit checklistA step-by-step health check.Open →Growth DiagnosticFind the gaps worth fixing first.Open →
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