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SEO & local searchGoogle, Maps and AI answers Google AdsSearch & Performance Max Meta, TikTok & LinkedIn adsPaid social that converts Social media managementContent, publishing, communityMuscat · Replies within 1–2 days
A digital marketer in Mabelah, Muscat who connects search, ads, content and data into one plan — so you always know what we’re doing, why it matters, and what it’s worth.
Right now, probably reading search-term reports so your budget doesn’t have to.
01 The story
I got into marketing through the work itself — building campaigns, designing creative, fixing tracking, and writing the pages people land on.
That range turned out to be the useful part. When you have run the ads, made the visuals and read the analytics, you stop seeing “SEO” and “social” as separate projects. You see one customer, one journey, and a few places where it quietly leaks.
Most businesses I meet in Oman don’t need more activity. They need someone to find those few leaks, fix them in the right order, and explain what changed in plain language. That is the job I enjoy most.
Outside client work I publish field notes on Oman search and advertising, run original studies on how people here search before buying, and build free tools in the Lab — mostly because I can’t leave a good problem alone.
“Replace random marketing activity with a focused system for visibility, demand and long-term growth.”
02 What I’m good at
Pick one to see what it looks like in practice, the tools behind it, and where I’ve written about it.
One goal. Every channel reports to the same number — the one your business actually cares about.
01 / 06 · SEO & local search
Technical fixes, local search and content that matches what people in Oman actually type — in English and Arabic.
What you get
Tools I use
Read my thinking
02 / 06 · Google Ads
Search and Performance Max campaigns built around commercial intent, lead quality and a budget you can defend.
What you get
Tools I use
Read my thinking
03 / 06 · Meta & social
Facebook and Instagram campaigns where audience, creative and the WhatsApp follow-up are planned together.
What you get
Tools I use
04 / 06 · Analytics & tracking
Tracking that counts calls, forms and WhatsApp clicks properly — and dashboards a CEO can read in two minutes.
What you get
Tools I use
05 / 06 · Content strategy
Content plans shaped by what your buyers need to hear before they trust you, then reused across every channel.
What you get
Tools I use
06 / 06 · Creative & web
Campaign creative, bilingual social visuals and websites designed around one question: what should the visitor do next?
What you get
Tools I use
03 Proof, not promises
Launches, Eid, National Day, seasonal sales — bilingual creative that stayed on-brand and on schedule for Bella Bathwares across Oman, Qatar and the UAE.
Inspect the work04 Opinions, held firmly
Tap any card for the reasoning. If you nod along to most of them, we’ll probably work well together.
Most “bad leads” are slow replies. A simple response system — who answers, how fast, with what — often lifts sales more than a bigger ad budget.
The lead response systemPeople who can’t see a price usually scroll on to a competitor who shows one. Clear pricing, or at least a range, qualifies buyers before they message.
Why hidden prices cost salesFor local businesses, more people see your Maps listing than your website. Categories, photos and reviews there decide who gets the call.
Rank higher on Maps in OmanBroken tracking makes bad campaigns look good and good ones look bad. Fixing measurement first is the cheapest optimisation there is.
Fix your conversion trackingA promotion should be run through margin and break-even volume before launch. Busy is not the same as profitable.
The discount profit testAd accounts, analytics, domains and pages belong to your business. I work with access — never as the only person holding the keys.
Run the ownership audit05 Off the clock
The Lab is where side projects live — a 3D Rubik’s Cube solver, a painting studio, quick games and free tools. All of it runs in your browser, no sign-up.
Same instinct as the client work: take something fiddly and make it feel simple.
Explore the Lab06 Next step
Choose the closest one — I’ll point you to the most useful place to start.
The free Growth Diagnostic takes a few minutes and shows which gaps — visibility, conversion or follow-up — are worth fixing first.
Most underperforming accounts I see have a measurement problem first and a campaign problem second. Send me a note and I’ll tell you where I’d look.
Look at the work, the process and the thinking. Then ask me the hard questions from the hiring guide; I’m happy to answer every one.
Field notes on Oman search and advertising, original studies, and a Lab full of tools and games.
07 Good to know
Mabelah, Muscat. I work with businesses across Oman and the wider GCC, in person around Muscat and remotely everywhere else.
SEO and local search, Google Ads, Meta Ads and social media, analytics and conversion tracking, content strategy and campaign creative — connected to one business goal rather than sold as separate packages.
Usually within one to two days, by email or WhatsApp. You’ll get a thoughtful reply, not a generic sales pitch.
You do. Everything is set up under your business and I’m given access. If we ever stop working together, nothing is held hostage.
Send a short message about your goal and what’s getting in the way — or take the free Growth Diagnostic first if you’d like a clearer picture.
08 Let’s talk
Tell me where the business is now, what’s in the way, and where you want it to go next.
Start a conversation
