What will Google Ads really bring?

Turn a monthly budget into expected clicks, leads, customers and return on ad spend — or work backwards from the leads you need.

Google Ads CalculatorBudget → leads → revenue

Runs on your device

1Your campaign

Start from a typical industry rough GCC estimates

Plan by

Monthly ad budget

OMR

Average cost per click

OMR

Check Google Keyword Planner for your keywords.

Website conversion rate

Visitors who call, message or fill a form.

Lead-to-customer rate

How many leads you turn into sales.

Average sale value

OMR

Use lifetime value if customers come back.

A quick sanity check before you spend — or before you hire an agency.

1
Enter your numbers
Budget, cost per click, conversion rate, close rate and sale value — or start from an industry preset.
2
See the funnel
Instantly see clicks, leads, customers, cost per lead and return on ad spend.
3
Plan backwards
Switch to “Leads I need” to see the budget required to hit a monthly target.

Everything is calculated in your browser. Nothing you type is stored or sent anywhere.

How accurate is this?

It’s a planning estimate. Real results depend on your keywords, ads, landing page and competition. Use your own Google Ads data when you have it.

Where do I find my cost per click?

In Google Ads (Campaigns → Avg. CPC) or, before launching, from Keyword Planner’s “top of page bid” range.

What’s a good return on ad spend?

It depends on your margins. Many service businesses aim for 4× or more; low-margin products often need higher.

What are the industry presets based on?

Rough GCC averages for search campaigns. Treat them as a starting point and replace them with your own figures.

Handy utilities for documents, images and marketing — all private, all in your browser.