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Free marketing tool · no sign-up

Will this campaign pay off?

See how many sales you need to break even, what your ROI looks like at any sales level, and the target that makes it worth it.

  • No sign-up
  • Works for any channel
  • Copy a shareable summary
Marketing ROI CalculatorBreak-even and ROI
  1. 1Costs
  2. 2Sales
  3. 3Decide
Runs on your device

1Campaign economics

OMR

Ad spend plus creative, agency and tools.

OMR
%

What you keep from each sale after the cost of the product or service.

2How many sales?

How it works

Know your break-even before you launch — not after.

  1. 1
    Add your costs

    Total campaign cost, average sale value and your gross margin.

  2. 2
    Slide the sales

    Move the slider to see profit and ROI — the marker shows exactly where you break even.

  3. 3
    Set a target

    Choose the ROI you want and see the sales required to reach it.

Your numbers stay private

Everything is calculated in your browser. Nothing you type is stored or sent anywhere.

  • No uploads
  • No account
  • No watermark
  • Works offline

Questions, answered

How is ROI calculated here?

ROI = (sales × sale value × margin − campaign cost) ÷ campaign cost. It uses profit, not revenue, so it reflects what you actually earn.

Why use margin instead of revenue?

Revenue overstates the return. A 1,000 sale at 30% margin only leaves 300 to pay back the campaign.

What should I include in campaign cost?

Ad spend plus everything it took to run the campaign: design, video, agency or freelancer fees and tools.

What is a good marketing ROI?

Anything above 0% is profitable. Many businesses aim for 100%+ (doubling their money) to cover overheads and risk.

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