2027 is unusual: Ramadan is expected to start around 8 February, so several February moments across the GCC fall inside the holy month. Plan evening-led, respectful campaigns.
01Key dates in order
| Date | Moment | What it means |
|---|---|---|
| ~8 Feb | Ramadan begins (expected) | Evenings become prime time; food, gifting and charity rise. |
| 22 Feb | Founding Day | A national celebration of the state’s founding; in 2027 it falls during Ramadan, so tone matters. |
| ~10 Mar | Eid al-Fitr (expected) | Peak for fashion, gifts, sweets, salons and short trips. |
| ~15–16 May | Day of Arafah and Eid al-Adha (expected) | Travel, family gatherings and gifting. |
| ~6 Jun | Islamic New Year 1449 (expected) | Public holiday as summer begins. |
| Summer | Summer travel and seasonal festivals | Domestic tourism and family entertainment. |
| Aug | Back to school | Uniforms, devices and transport. |
| 23 Sep | Saudi National Day | The biggest national moment; patriotic campaigns everywhere. |
| From Oct | Riyadh Season | Months of entertainment and events in Riyadh (the 2026 edition opened on 21 October). |
| Late Nov | White Friday and 11.11 | Big online sales moments. |
“~” marks expected Islamic dates, confirmed by moon sighting. Official days off are announced by each government and may be moved.
02The year by quarter
Q1Jan–MarRamadan (expected from ~8 February) and Eid al-Fitr (~10 March) dominate. Move ad schedules to evenings, plan Eid delivery cut-offs, and treat national days that fall in Ramadan with a calmer tone.
Q2Apr–JunA post-Eid reset in April, then Eid al-Adha (~16 May) and the start of summer. Good months for retention, reviews and testing new offers.
Q3Jul–SepSummer travel lowers activity in many cities; back to school in late August or September brings a sharp spike for retail, education and transport.
Q4Oct–DecPleasant weather, events and the November sales cluster (11.11 and White Friday), followed by national celebrations and year-end budgets.
03When to start
| Moment | Start planning | Warm up audiences |
|---|---|---|
| Ramadan & Eid al-Fitr | Oct–Nov 2026 | Mid-January 2027 |
| Eid al-Adha | March 2027 | Late April 2027 |
| Back to school | May–June 2027 | Late July 2027 |
| November sales & national days | August 2027 | Mid-October 2027 |
Questions
When is Ramadan 2027 in Saudi Arabia?
Ramadan 1448 is expected to begin around 8 February 2027, with Eid al-Fitr around 10 March 2027, subject to the official moon sighting.
What are the biggest marketing moments in Saudi Arabia in 2027?
Ramadan and Eid al-Fitr in Q1, Eid al-Adha in May, back to school in late summer, and the November and December cluster of sales and national celebrations.
How early should I plan GCC campaigns?
Plan Ramadan campaigns three to four months ahead, and other peaks about two to three months ahead, warming up audiences four to six weeks before each one.