WhatsApp is the default way GCC consumers ask product questions, request quotes, and seek support. Instead of leaving interactions ad hoc, build a WhatsApp Business stack that blends automation, service templates, and campaign-triggered flows.
Design conversational flows
Map the most frequent touchpoints: pricing inquiries, appointment booking, order tracking, and post-purchase support. Build reply templates for each, keep replies bilingual (Arabic/English), and include quick replies for units, price ranges, and shipping timelines.
Use automation responsibly
- Set up WhatsApp Business API with message templates approved for the GCC region—include company name, short offer, and CTA.
- Trigger automation when visitors request catalogs, fill lead forms, or abandon carts (via webhook or CRM integration).
- Keep manual handoff options for complex cases; escalate to a human when the intent scoring registers high urgency.
Integrate WhatsApp with omnichannel campaigns
Link WhatsApp to your CRM so email newsletters, SMS, or Meta campaigns can send tailored invites to chat. Use QR codes or click-to-WhatsApp on Google Ads assets to ensure a seamless handover.
Track conversions and service quality
Tag every WhatsApp conversation with the source (Google, Instagram, organic) and outcome (lead, booking, complaint). Feed the data into GA4 via custom events or use a CRM dashboard to report on response times, resolution rate, and revenue per chat.
What to automate next
- Send automatic post-purchase follow-ups with cross-sell suggestions after delivery confirmation.
- Run VIP care flows for high-value GCC clients, offering personal consultations via WhatsApp voice/video calls.
- Use broadcast lists sparingly for sales promotions, and respect privacy rules for each country.