Performance Max is the fastest way to cover Search, Shopping, Display, YouTube, and Discovery with one goal-oriented campaign. For GCC e-commerce brands, it can replace multiple siloed programs if you follow the right configuration, creative sets, and measurement approach.
Map the e-commerce funnel
Start by defining metrics that matter to GCC retailers: ROAS per city, revenue per SKU, and branded vs. non-branded lifts. Use GA4 conversions for purchases, add-to-cart, and view-item events, and sync offline call conversions if you still rely on high-touch sales.
Feed and inventory hygiene
- Ensure your product feed covers English and Arabic titles/descriptions for the UAE, Kuwait, and Saudi Arabia.
- Use feed rules to append shipping times per city, highlight free delivery for Muscat, and indicate cash-on-delivery where available.
- Upload store local inventory to Surface local demand for pickup models (especially in malls across Doha and Dubai).
Creative mix for Performance Max (GCC edition)
Supply at least 10 headlines, 5 descriptions, 5 images, and 2 videos. Include UGC-style glimpses with Arabic subtitles, product utility shots, and short clips referencing timely offers (Ramadan bundles, Q1 shipping specials). Use the “business name + service” format to match search queries.
Automation with guardrails
- Set conversion goals that reflect revenue-per-locale, not just purchases.
- Use value rules to boost bids for high-margin SKUs sold in the UAE and Qatar.
- Leverage audience signals: website visitors from the GCC, CRM lists segmented by city, high-intent keywords (Arabic + English), and similar segments.
Measurement and iteration
Review the Performance Max insights tab weekly to identify top-performing creative asset combinations and low-performing channels. Use Google Data Studio to merge GA4 data with your order system, and adjust campaign budgets per city rather than by channel.
Scaling sustainably
As GCC audiences expand, keep retargeting cohorts engaged with remarketing resources on YouTube and Discovery. Pair Performance Max purchases with automation (WhatsApp notifications, SMS) to cement the post-click experience.